BlueCross BlueShield of Vermont contracted with me to capture a wide range of healthy lifestyle activities around Vermont. These activities included: biking, healthy eating, spending time with family, hiking, yoga, employee wellness, among other activities. The primary shoot lasted several days over one week, then continued on into later months as the needs arose. The resulting photographs were used in various BlueCross BlueShield ad campaigns – both online (primarily via social media) and in print. Many of the photographs were also used in the annual report; several of the pages are shown below.
